FEG

How FEG generated over €45 Million over 6 years from BI Driven Initiatives

Key Highlights

lower development cost
0 X
estimated value generated
€ 0 Million +
years of continued engagement
0 +

About FEG

Fortuna Entertainment Group a.s. (FEG) is the leading omni-channel betting and gaming operator in Central and Eastern Europe. It was established in 1990 in Prague and has become one of the first-ever joint-stock companies in the country’s modern history. Fortuna Entertainment Group is providing innovative world-class entertainment in betting and gaming across multiple product verticals like Sports Betting, Online Casinos, Lotteries, Virtual Sports, and Slot Machines. The group employs a workforce of more than 6,000 and their footprint now extends to the Slovakian, Polish, Romanian, and Croatian markets. The company has an estimated annual revenue of €500 million.

Challenges

  • FEG sought to elevate their data infrastructure to a comprehensive platform, empowering them to unlock deeper customer insights, optimise lifecycle management, and fuel growth across operations, product development, and financial analysis.
  • The expansion into new markets, integration of new platforms, and launch of new products resulted in a significant increase in data volume and complexity. The previous Financial Reporting Suite struggled to manage and analyse this data effectively, hindering timely decision-making and limiting business agility.
  • The absence of a unified data platform led to disparate reporting across markets. Each region operated with its own data format and KPI definitions, creating inconsistencies and hindering the consolidation of insights. This lack of a single source of truth eroded trust in data-driven decision-making and incurred significant overhead costs in reconciling discrepancies.
  • The business required expert guidance in leveraging their Customer Data Platform for personalised marketing promotions and campaigns.

Solutions

  • Falcon Dive's unified data platform eliminates the need for a large internal BI & analytics team. Its pre-built features and intuitive interface empowered FEG to consolidate data sources, create visualisations, and analyse data without coding expertise.
  • Falcon Dive's cloud-based platform can integrate data from any source, regardless of location, format, or complexity. This enabled FEG to consolidate data from all its markets, platforms, and product providers into a single platform for a holistic view of their business.
  • Falcon Dive's centralised management and automated workflows reduce BI & analytics management, maintenance, and development costs by up to 3x with every data source integrated into Falcon Dive – which became FEG’s single source of truth.
  • Falcon Dive's CDP provides a comprehensive view of each customer, enabling personalised experiences and targeted campaigns across all channels. FEG was able to use Falcon Dive to feed data into customer service, marketing, risk management, VIP teams, and retail shops.
  • State of Play: Weekly Performance Reviews with CXOs
  • Player Retention and Churn Prediction
  • CLV Prediction
  • Customer Propensities
  • Early High Value Identification
  • VIP Monitoring
  • Campaign and Promotion Analytics

Results

Falcon Dive empowered FEG to make data-driven decisions faster and more cost-effectively, unlocking significant revenue growth.

2.5 X

lower development cost than any other platform

€45 MILLION+

estimated value generated over 6 years from BI driven initiatives

6+

Years of continued engagement

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