Cost Control

Transform Your Cost Management Strategy with Falcon Dive

Cost control is vital for sustained growth. Falcon Dive transforms your strategy with a suite of business intelligence tools, optimising costs and maximising profits strategically.

Unlocking Your Financial Potential: Achieve More with Less

Detect and Manage Fraud

Safeguard your platform’s integrity with real-time fraud detection, reducing costs and ensuring a secure gaming environment. Stay ahead with early warnings, identifying and managing high-risk player accounts promptly to minimise potential losses.

Manage Campaign Expenditure

Monitor campaign related costs on acquisition and retention campaigns. Re-allocate spend based on campaign performances.

Allocate Bonuses Efficiently

Gain insights into the bonus spend on your customer base and reallocate bonuses from over-invested to under-invested customers to drive better engagement and ROIs.

Mitigate Risks And Optimise Resource Allocation With Falcon-Dive’s Predictive Canvases

Customer Reinvestment

Analyse Bonus Spend

Gain a thorough understanding of bonus spending across various customer segments. Utilise ROI analysis to guide future bonus investments, focusing on the most valuable segments that drive growth.

Prevent Bonus Abuse

Optimise bonus allocation by identifying and mitigating bonus misuse. Reinvest the savings and funds from over-invested customers into high-potential customers for maximised returns.

Gain Bonus Recommendations

Identify campaigns that worked and where bonus spend would bring the maximum ROIs to enhance decision-making.

Sportsbook Wise Guy

Mitigate Risk

Identify & manage high-risk player accounts, such as those involved in arbitrage, to minimise potential losses and counteract fraudulent activities.

Get Early Warnings

Proactively receive alerts about players exploiting margin discrepancies, ensuring timely actions to maintain profitability.

Anomaly Detection

Detect Fraudulent Activities Early

Spot irregular betting or gaming patterns and player behaviour promptly to identify potential fraudulent activities such as collusion or bonus abuse.

Attain Cost Efficiencies

Trim costs linked to fraud, errors, and operational inefficiencies, contributing to significant cost savings.

Margin Vigilance

Closely monitor product margins to safeguard the business against financial risks stemming from fluctuations in margin volatility.

Acquisition Campaign Analytics

Optimise Ad Spend

Analyse campaigns to allocate advertising budgets more efficiently, identifying cost-effective channels. Ensure optimal resource allocation for maximum Return on Investment (ROI) through insightful campaign analytics.

Maximise Conversions

Extract insights from campaign analysis to adjust future campaigns that improve conversion rates. Maximise the return on advertising investments through data-driven refinements for more impactful campaigns.

Engage Customers Through Personalised Campaigns Delivered at The Perfect Moment

Personalise Targeting

Harness customer DNA for precision targeting. Deliver promotions to the right audience at the perfect moment.

Build Smart Campaigns

Effortlessly manage and execute multi-channel campaigns at scale. Streamline your campaign processes for seamless, impactful promotions.

Optimise Campaigns

Refine your strategies with in-depth analytics. Monitor engagement, track post-campaign uplift, and streamline your promotions for lasting impact.

How FEG generated over €45 Million over 6 years from BI Driven Initiatives

Learn how FEG leveraged customer insights to elevate customer service, optimise marketing efforts, manage risk, and enhance retail experiences.