Super Bahis betboo

Leading iGaming Brands Optimise Bonuses and Campaigns with AI-Powered Insights

Key Highlights

weeks turnaround time
< 0
estimated value generated
€ 0 Million +
years of continued engagement
0 +

About Superbahis and Betboo

Superbahis has been one of the well-known online betting and casino brands in Turkey. It offers a variety of betting options ranging from sports betting to casino games. Over the years, Superbahis has been recognised for its promotions, bonuses, and competitive odds.

Betboo, like Superbahis, is an online gambling platform that offers a range of gaming and betting options. It has been active in various Latin American markets and has also had a presence in Turkey. Betboo provides services ranging from sports betting to live casino games and virtual sports.

Challenges

  • Despite a robust DWH supported reporting and CRM, the brands data structures lacked the necessary detail for granular analysis of bonus and campaign effectiveness. This hindered precise optimisation and improvement efforts.
  • Combating significant bonus abuse called for strategic re-allocation and optimisation of bonus spending. The objective was to enhance both acquisition and retention efforts and maximise the ROI of bonus programs.
  • The volatility of margins in dynamic markets like Turkey presented a critical challenge. Effective management of margins was crucial to ensure stable revenue generation and accurate planning for future growth.
  • A significant portion of high-value customers churning out, led to lost revenue, and missed opportunities. The lack of insight into churn risks and high-value customer potential hindered effective retention and growth strategies.

Solutions

  • Falcon Dive's comprehensive customer and campaign insights enabled both Superbahis and Betboo to optimise their campaigns through granular analysis and AI-powered recommendations. This led to better resource allocation and focused efforts across bonus allocation, high-value customer identification, and VIP management.
  • Falcon Dive helped the brands minimise bonus losses by detecting potential abusers early. Analysing customer response data enabled strategic re-allocation, maximising ROI and effectiveness. Personalised bonus campaign execution based on precise customer segments further boosted engagement and value.
  • Falcon Dive's sportsbook margin monitor empowered the brands to navigate volatile markets, ensuring stable revenue growth through data-driven planning, pricing adjustments, and resource optimisation.
  • Falcon Dive's predictive engine helped the brands identify churn risks and high-value customers early, allowing for targeted interventions and maximising customer lifetime value.
  • Customer Propensities
  • Early High Value Identification
  • VIP Monitoring
  • Sportsbook Margins Monitor
  • Player Retention and Churn Prediction
  • Customer Reinvestment
  • Campaign and Promotion Analytics

Results

Leveraging Falcon Dive, both Superbahis and Betboo optimised their CRM efforts to gain cost-efficiencies while enhancing customer engagement and revenue.

<4

weeks turnaround time for management reporting

€2 Million+

estimated value generated over 2 years from BI driven initiatives

2+

Years of continued engagement

Ready to embark on a world of insights?

Request a Demo