Tipico
Tipico Reduces Turnaround Time for Management Reporting to Under 4 Weeks with Falcon Dive
Key Highlights
weeks turnaround time for management reporting
<
0
estimated value generated
€
0
K+
years of continued engagement
0
+
About Tipico
Tipico is an international sports betting, gaming, and technology group of companies, comprising a series of independent companies dotted around the world. It is headquartered in St. Julian’s, Malta. The company also has branches in Germany, Austria, Croatia, Gibraltar, Colombia, and the U.S. More than 1,800 people work for Tipico Group, with more than 6,000 in the whole Franchise network. Their product is available at any time online and mobile via the Tipico App or the Tipico Website, as well as offline in one of their 1,300 and counting Tipico Shops located in Germany and Austria. The company has an estimated annual revenue of €273 million.
Challenges
- Tipico's multi-channel operation, encompassing 1,200+ retail shops, an online sportsbook, and a third-party powered online casino, creates a fragmented data landscape. This hinders effective monthly performance tracking and budget monitoring across online and retail segments, impeding data-driven decision-making.
- While Tipico's customer service data resides in Salesforce, leveraging it for efficiency and effectiveness improvements remains a challenge. A comprehensive data analysis approach was needed to identify improvement areas, streamline processes, optimise resource allocation, and ultimately enhance customer satisfaction and loyalty.
- Tipico's management required comprehensive analytics for acquisition spend, campaign effectiveness, and product change impact. Lack of consolidated data and robust tools hindered informed decisions crucial for growth and profitability.
Solutions
- Falcon Dive's unified data platform consolidated data from all channels, providing a single source of truth for management reporting. Pre-built dashboards and reports tracked and monitored 32 key performance indicators (KPIs) across various departments, including revenue model, product, customer lifecycle, trading, and operations.
- Leveraging Tipico's customer service data from Salesforce, Falcon-Dive's advanced analytics capabilities extracted valuable insights into customer sentiment, operational efficiency, and resource allocation, enabling improved customer satisfaction and loyalty.
- Falcon Dive's powerful analytics engine enabled analysis of the impact of tax absorption, change in combi-offers, acquisition bonuses, delivering actionable insights for optimising marketing campaigns, maximising ROI, and driving sustainable growth.
- State of Play
- Database Diagnosis
- Acquisition Campaign Analysis
- CAC Optimisation
- Campaign and Promotion Analytics
- Product Performance Monitor
- Continuous Forecasting
Results
Falcon Dive offered Tipico real-time visibility that empowered management to make data-driven decisions and optimise performance across the entire organisation.
<4
weeks turnaround time for management reporting
€600K+
estimated value generated over 2 years from BI driven initiatives
2+
Years of continued engagement